Services

LOBBYING

At Dirigo Public Affairs, our team has a unique blend of experiences that make the difference for our clients. We have served as Legislators, legislative staff, committee chairs, floor leaders, and political strategists. Dirigo knows the political layout unlike any other lobbying firm because we have been in the fight from many different angles. Our team is known for our approach and our ability to maneuver and influence the legislative process. Whether it’s Augusta, Concord, Montpelier, Boston, or beyond – Dirigo has the team to put you in the best position to win.

Our relationships allow us the ability to understand the inner happenings of the lobby process in a timely fashion, providing our clients more time to analyze and present their position directly to decision makers.

Success under the dome is built on having the information proactively and being able to respond accordingly.

Our team of lobbyists has decades of experience. We have been on both the giving and receiving ends of lobbying efforts over the years, so we know how to effectively position ourselves.

Lobbying is more than just showing up and talking to a legislator, bureaucrat, or the Governor’s office. It’s being able to provide valuable information and education to those decision makers. It’s also about effectively communicating the legislative landscape and key decision points in real time to you so you can make informed decisions.

ADVOCACY

An advocacy campaign can be a powerful and under utilized component of any public affairs campaign or public policy effort. At Dirigo Pubic Affairs, we employ our powerful “Mainers talking to Mainers” strategy to create a surround sound effect for your campaign that draws your target’s interest organically and effectively.

Building an effective advocacy campaign takes more than just random voices. It requires an understanding that the messengers are often equally, if not more, important than the messaging.

More so than most any other profession, serving as an elected official is based around the individual’s ability to build relationships and trust with a vast number of groups and individuals. While anyone can advocate for a policy, an effective advocacy campaign is built on identifying those third-party validators of the elected official you are working to persuade and delivering the message through them.

Advocacy is simply validating your issue through a trusted source. Validators can include constituents, business owners, former colleagues, donors, policy groups, organizations, former staffers, political party officials, and other trusted individuals or groups. An advocacy campaign identifies those individuals and utilizes their voice through earned media, social media, direct contacts, and in-person meetings to push an issue forward.

COALITION BUILDING

Coalitions can be a powerful way to influence an issue, whether it be at the Capitol, at a local board or on the ballot. At Dirigo, we believe in taking your voice and unifying it with others to create a surround sound effect on an issue. Diverse coalitions present the impact of an issue more effectively and allow for further reach through relatability. Due to our vast statewide relationships, Dirigo is known for bringing unique voices together.

COMMUNICATIONS

If you are looking to gain media exposure, increase your public profile, improve public perception, or manage a crisis, our team will provide the media solutions you need.

We deploy our vast grassroots and grasstops network on your behalf – earning public support and changing the narrative from an organic level.

Through press conferences, events, media tours, op-eds, editorial visits, social networking, and other creative methods, we can change the message – enhancing your brand among the general public and key stakeholders.

POLITICAL SERVICES & ELECTIONS

Whether it is running for office, influencing an issue referendum, or PAC management, Dirigo can provide you with a hand holding approach to success. Having been through every type of political campaign, our team understands how to help you achieve your goal in an efficient and effective way. Many times in politics, you learn as you go. At Dirigo, we have done the learning for you, allowing us to provide you with the right direction and the right approach. Through our deep national network in politics, we are able to be a one stop shop for the following services:

  • Candidate Campaign Consulting & Management
  • Referendum Issue Campaign & Signature Gathering Coordination
  • PAC Management - State & Federal
  • Digital & Ad Campaign Design & Purchasing
  • Mail Vendor Services
  • Polling & Issue Focus Groups
  • Fundraising
  • Debate Prep & Media Training

DIGITAL ADVOCACY

Dirigo’s digital advocacy tool makes it simple for organizations – associations, agencies, corporations and nonprofits – to empower their supporters to speak up for the causes they believe in.

Letter Labs and AI Smoothing

Allows advocates to create a personalized message to their lawmaker by answering a series of tailored questions.

Click-To-Call

Allows advocates to take an additional step and call their lawmaker directly from their device in a single click.

StoryTeller Mode

Recruit grasstops supporters and generate compelling video for earned media.

Send+

Double your impact by generating automated follow-up messages on behalf of advocates.

MEDIA BUYING & PLACEMENT

Dirigo Public Affairs offers full-service media buying that maximizes reach, precision, and impact across every major platform. We strategically plan and purchase media to ensure your message reaches the right audience at the right time. We also help you understand the impact of where your advertising has been placed. At Dirigo we make points, views, streams, and ratings make sense so you can maximize your dollars and cents.

Television Advertising

Traditional broadcast, cable, and OTT/CTV (Connected TV) campaigns

Streaming Video

YouTube, Hulu, Roku, Peacock, and other digital streaming platforms

Digital Advertising

Targeted programmatic display, social media, search, and video placements

Radio & Audio

Terrestrial radio, digital radio, and streaming audio (Spotify, Pandora, podcasts)

Print

Newspaper, magazine, direct mail, billboards, and transit advertising

Media Strategy & Analytics

Comprehensive planning, performance tracking, and ROI optimization

PODCAST PRODUCTION
& STRATEGY

Ever wanted to launch your own podcast? Dirigo can help bring your vision to life — from concept to distribution. Our team manages every step, including:

Content Development

Crafting themes, episode outlines, and guest strategies that align with your message

Recording & Production

Set and sound design, professional audio recording and editing.

Branding & Launch

Custom podcast naming, artwork, and platform setup (Spotify, Apple Podcasts, YouTube, and more)

Promotion & Distribution

Strategic promotion across digital, social, and earned media to grow your audience

WEBSITE DESIGN & DEVELOPMENT

Need a new website or a refresh of your existing one? Dirigo can build a site that reflects your brand, tells your story, and drives action.

We design and develop modern, mobile-friendly websites that communicate clearly and look great. From messaging and visuals to hosting and launch, our team manages every step — ensuring your online presence works as hard as you do.

Learn More About What We Do

Get our take on what we do and how we can help your organization succeed.

Lobbying Versus Advocacy?

Garrett Mason Podcast - Lobbying vs. Advocacy

Affordability

Keith Herrick - Dirigo Public Affairs - Podcast - Affordability

Coalition Building

Keith Herrick - Dirigo Public Affairs - Podcast - Coalition Building

Define Lobbying